New York, NY – Duravit, a leading manufacturer of innovative bathroom furnishings, has launched PuraVida, a complete bathroom suite designed in collaboration with Phoenix Design and fittings manufacturer Hansgrohe. PuraVida brings poetic purity and clarity of form to the bathroom, fusing minimalism and elegance to create a sleek, yet gentle, flowing and graceful look. The collection is Duravit’s second collaboration with Phoenix Design. “Everything about this range is completely subtle, nothing is excessive, nothing is pretentious,” said Tom Schönherr of Phoenix Design. In designing PuraVida, Schönherr and partner Andreas Haug sought to modify pure geometry in order to create a sense of gentle movement. To that they added emotion, based on Schönherr’s sense that, “In the future, there will be a need for a new form, for new emotion. Everything will become more joyful and more lively.”
